Unfortunately, the NBA has lost its way. What was once a respectable league based on fierce competition, has now become nothing more than a marketing scheme and everlasting shoe commercial.
It's no longer about the cities, or the teams that inhibit them. No, the NBA is about stars. Individuals. One-on-one highlight shoes. Thank you SportsCenter. Without the constant 24-hour cycle of ESPN this would not have happen. The league would still be about a game, as opposed to an individual sponsor made star.
I'm sure everyone has seen the LeBron James and Kobe Bryant commercials; as a matter of fact SportsCenter even had puppets of LeBron and Kobe open Saturday morning's show. It's no secret the league wants Kobe and LeBron to meet in the NBA Finals. Not Los Angeles and Cleveland, just Kobe and LeBron. They could go play one-on-one as far as Commissioner David Stern cares.
Kobe is already there. The Lakers, I mean Kobe, clinched a trip the Finals for second straight season with a win over Denver last night. They deserve it. But Denver also deserved more respect from the league.
Cleveland, I mean LeBron, looks to be in a bit of trouble. The Cavs traile 3-2 to Orlando and the Magic will be at home in a close out game six. However, never underestimate the power of NBA officiating. LeBron is still very much alive.
Unfortunately, the NBA has officially made the jump from professional sports to sports entertainment. This is what the WWE bills itself as. Congratulations.
Honestly, the best thing that could happen to the NBA this year would be for the Orlando Magic to win the championship.Sure, the sponsors would hate it. Ratings would drop. Fair-weather fans would be disinterested. But the league would benefit greatly in the long run. Basketball is supposed to be about one team competing against another. Not the And 1 mixed tape tour or Nike commercials.
Herb Brooks once famously told his U.S.A hockey team that "the name on the front of the jersey is a hell of a lot more important than the one on the back."
Agreed. Sadly, for the NBA, that is no longer true.
